Serenade

Java Order Management

The benefits of achieving true cross-channel transparency are undeniable for any retail organisation. By integrating all aspects of the transaction life cycle across all channels and points-of-touch, you can open up a wealth of opportunities to increase revenues, enhance customer loyalty, streamline operations and reduce costs.

Functionality and flexibility

MICROS-Retail CWSerenade Java Order Management represents the evolution of the company’s widely deployed and market-proven order management platform for cross-channel and direct to consumer retailing. A next-generation Java solution, CWSerenade incorporates the rich functionality and best practices that have earned accolades from many of the world’s leading retail brands – and combined those capabilities with the tremendous flexibility and configurability of Java.

The business benefits you can realise with MICROS-Retail CWSerenade are powerful and comprehensive, from order management to marketing:

  • Gain real-time visibility across the transaction life cycle
  • Streamline your operations and reduce costs
  • Leverage customer information more effectively to optimise marketing, merchandising and customer service efforts
  • Manage order changes efficiently and exceed customer expectations
  • Create a customised look and feel that strengthens your brand
  • Support onsite and remote users
  • Integrate seamlessly with MICROS-Retail solutions and enjoy full cross-channel capabilities

Comprehensive coverage

MICROS-Retail CWSerenade OMS manages all aspects of retail transactions, including order management, fulfilment, warehousing/inventory control, customer service, merchandising, marketing and finance. With a common database for all modules, CWSerenade provides real-time visibility to inventory and customer activity throughout the transaction life cycle. And, the solution can be easily integrated across all points-of-touch including retail locations, the Internet, catalogues, the call centre, kiosks, and mobile devices.

Choice and configurability

Capitalising on the power of Java, in a tiered Java EE environment, the CWSerenade database, application server and operating system are all easily configurable to support your unique business processes and policies. MICROS-Retail's standards-based solution ensures simplified integration with diverse resources.

See how MICROS-Retail CWSerenade provides the foundation for delivering an exceptional cross-channel customer experience.


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